Small Business Funding Portal
client: Ministry of Economy and Industry
The Small Business Agency (part of the Ministry of Economy) set out to build a central digital financing portal that enables small businesses to discover relevant loan programs, compare options, and submit inquiries — all in one place.
Previously, business owners had to navigate scattered websites, complex eligibility criteria, and inconsistent forms.
The goal: to create a clear, guided, and user-friendly funding journey for small business owners, including those with limited digital proficiency.
Roles
UX Lead
Responsible for:
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User flow design
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UX research & pain-point analysis
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Information hierarchy & step-by-step funnel
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Wireframes & prototypes
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Aligning cross-government requirements
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Preparing UI handoff and validating the flows
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We designed a guided 4-step funnel, transforming a complicated government process into a streamlined digital journey.
1. First-Time Homepage
A calm, friendly introduction with minimal cognitive load.
Users immediately understand the 4 stages and what they will receive at the end.
2. Business & Loan Definition (Multi-step form)
A conversational flow for defining:
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Business type
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Stage & revenues
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Purpose of the loan
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Desired amount
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Collateral / guarantees (optional)
The process uses progressive disclosure — only the relevant fields appear.
3. Comparison Page
A clean, card-based results page showing:
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Eligibility match
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Main loan parameters
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Pros & cons
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Required documents
This page allows business owners to compare programs at a glance.
4. Submit Details
A minimal, non-intrusive lead form that appears only after the user sees their options.
This boosts trust and conversion
