Accountant General (GPA) – Platform Redesign

client: Government Procurement Administration

The Government Procurement Administration (GPA) manages Israel’s public-sector procurement processes and digital systems. Information was scattered across multiple outdated platforms, making it difficult for suppliers and government employees to find tenders, understand procedures, or complete procurement tasks.

The goal: create one modern, intuitive, centralized hub for all procurement information and tools

Roles

UX Lead
Responsible for research, IA, UX strategy, wireframes, prototypes, usability validation, and guiding the UI and development teams.

Responsible for research and user flows
Information architecture redesign
UX concept for homepage, AI agent, tenders, and personal area

Key Challenges

Fragmented content across many unconnected platforms
Complex, regulation-heavy information
Very different user types: suppliers, procurement officers, government employees
Outdated tender experience and confusing terminology

Process

We began with user research, including interviews with suppliers, procurement officers, and government employees, along with a full breakdown of the existing site and its connected systems. These insights informed a unified information architecture that connected tenders, procurement tools, and content into a single, scalable framework.

From there, we designed a dynamic homepage that surfaces key actions and adapts to user needs. The tender flow was re-imagined with clearer timelines, improved filtering, and a structured card layout. An AI-powered guidance widget was added to help users ask questions in plain language and navigate more confidently across the platform. Process pages were redesigned with step-by-step content to ensure users always know where they are and what comes next

What Was Delivered

1. New Information Architecture

A unified structure that connects tenders, systems, procurement processes, publications, and the personal area.
Impact: Clear, predictable navigation across the entire ecosystem.

2. Dynamic Homepage

Shifted from static content to a functional dashboard with:

AI assistant
Personalized modules
Quick access to tenders, tasks, and systems
Impact: Faster task completion and reduced cognitive load.

3. Tender Experience Redesign

Intuitive status timeline
Clear separation between tenders and informational content
Improved filtering and browsing
Impact: Suppliers can quickly understand timelines and relevance.

4. Personal Area

Centralizes saved tenders, notifications, and actions in progress.
Impact: A continuous, repeat-use experience for frequent users.

5. Guided Content Pages

Step-by-step procurement processes with consistent patterns and expandable content.
Impact: Fewer mistakes and less reliance on external guidance.